Neuroscience of Learning

Marketing is so wildly successful because sales and marketing people have been able to capture the primal brain, triggering emotion and primal urges to buy. This exact same neuroscience applies to learning design. In the process of change, it starts with awareness. A lot of course creators are trying to convince people with facts and data. Basically trying to convince the rational brain when in fact you should first impact the primal brain to impact decision. My guest in this week’s episode is Bogdan Manta. Making neuroscience digestible and easy to apply to our own learning experiences is his special skill. Bogdan Manta has key expertise in the fields of persuasive communication, neuromarketing, neuroscientific persuasion, behavior profiling, live immersive experiences, show production and more. Despite this impressive experience, ego doesn’t get in the way; he is a pleasure to learn from and you will absolutely take away ideas to appeal to the emotional brain, helping people learn and retain with aha! moments. Tune in for conversations that include strategies you should be incorporating into your course content. In this episode we cover: - Why we have to drop our ego - What should we simplify - How to impact behaviour change - What exercises and activities to include to overcome mindset hurdles - Course creator ethics - Evaluating programs and getting useful feedback - How he’s using Artificial intelligence for impactful learning This is a must-listen episode if you want to level up your learning experiences About Our Guest Bogdan Manta, Founder The Essential Workshops & BvdM Consulting Over 20 years of unleashing Neuroscience for business, creative writing, negotiating, facilitating, presenting, executive consultancy, neuromarketing, pitching, as well as show production and project management, I provide key expertise in the fields of persuasive communication, neuromarketing, pricing psychology, neuroscientific persuasion, behavior profiling, live immersive experiences, show production and live communication. Through immersive learning and experiential cognition we deliver impactful and truly memorable experiences; as Maya Angelou once said, ‘’people will forget what you said, they will forget what you did; but people will never forget how you made them feel’’. [https://www.linkedin.com/in/bogdanmanta/](https://www.linkedin.com/in/bogdanmanta/) Books Discussed in Episode: [Robert B Cialdini PhD](https://www.amazon.ca/s/ref=dp_byline_sr_book_1?ie=UTF8&field-author=Robert+B+Cialdini+PhD&text=Robert+B+Cialdini+PhD&sort=relevancerank&search-alias=books-ca). Influence, New and Expanded: The Psychology of Persuasion [Daniel Kahneman](https://www.amazon.ca/Daniel-Kahneman/e/B001ILFNQG/ref=dp_byline_cont_book_1). Thinking, Fast and Slow